Have land in Greater Noida? Sell it outright, or build with us.
Alliance acquires land across Greater Noida and the Yamuna Expressway corridor — and partners with landowners who would rather share in what gets built on it than sell today. The founder comes from a farming family in this district; we know what a parcel means to the people who hold it.
Two ways to work with Alliance
1. Sell your land outright
We buy parcels for our own holdings and for colonisation. Typical acquisitions run from 300 to 2,000 sq m for holdings, and larger contiguous parcels — several bighas to tens of acres — for plotted colonies. Payment terms are put in writing at the term-sheet stage and honoured on registration.
2. Joint venture or collaboration
You keep ownership of the land through the process; Alliance plans, obtains approvals, services the parcel, builds where the plan calls for it, and sells. The landowner's return comes as a share of the developed area, a share of sales revenue, or a mix — settled case by case according to the parcel's location, size and land-use status, and recorded in a registered agreement.
What we look for
- Where: Greater Noida (Surajpur, Dadri, Greater Noida West and the authority sectors), the Yamuna Expressway corridor, and the villages around Noida International Airport at Jewar.
- Title: a clean chain — khatauni/khasra records, registered deeds, mutation in the seller's name, no pending litigation or encumbrance.
- Shape and access: contiguous parcels with road access, or parcels that can be assembled with neighbours.
- Use: agricultural, residential or industrial land; we advise on conversion and land-use where it applies.
How a joint venture works, step by step
- Documents and site visit. We review the title papers and walk the parcel with you.
- Valuation and structure. We propose outright purchase, a JV share, or both, with the arithmetic shown.
- Term sheet, then registered agreement. Nothing rests on a handshake; the collaboration agreement is registered.
- Approvals and layout. Land-use, layout and service approvals from the relevant authority.
- Development and sales. Roads, services and construction; plots or units sold under the Alliance name.
- Settlement. Area handed over or revenue shared on the agreed schedule, with accounts you can inspect.
Why landowners work with us
Alliance was founded in 2003 by Shiv Kumar Arya, a first-generation professional from a farming family who put himself through a master's in agricultural science before a career at Hindustan Unilever. The firm's first project, Arya Colony, was ~22,500 sq yd of land in Surajpur laid out, serviced and sold — and the family campus still stands on it. Twenty-three years later we remain local, family-run and reachable: the people who sign the agreement are the people who deliver it.
- Areas
- Greater Noida · Surajpur · Dadri · Greater Noida West · Yamuna Expressway · Jewar
- Outright purchase
- 300–2,000 sq m for holdings; larger parcels for colonisation
- Joint venture
- Area share, revenue share or a mix — registered agreement
- Land types
- Agricultural, residential, industrial (with land-use advice)
- Since
- 2003 · family-run · founder from a farming family
Selling or partnering — answered.
What is a land joint venture (collaboration) with a developer?
An arrangement where the landowner contributes the land and the developer contributes planning, approvals, capital and execution. Instead of a one-time sale price, the landowner receives an agreed share of the developed plots or built area, or a share of sales revenue, under a registered collaboration agreement.
Does Alliance buy agricultural land in Greater Noida?
Yes, subject to the title being clean and the land-use position being workable. Agricultural land can be bought for holding or, after conversion under the applicable rules, developed; we advise on which route fits the parcel.
Which areas does Alliance buy land in?
Greater Noida — Surajpur, Dadri, Greater Noida West and the authority sectors — the Yamuna Expressway corridor, and the villages around Noida International Airport at Jewar. We also consider parcels elsewhere in Delhi-NCR case by case.
What documents do I need to sell land or start a JV?
Khatauni and khasra extracts, the registered sale deeds in the chain of title, mutation records, land-use or conversion documents if any, a recent encumbrance or search report, and identity and PAN of all co-owners. If some papers are missing, tell us — a good part of our work is helping owners complete a file.
How is the landowner's share decided in a joint venture?
By the parcel's location, size, frontage, land-use status and the cost of approvals and development. We show the arithmetic behind the proposed split before you sign anything, and the split is written into a registered agreement.
How long does a land sale to Alliance take?
With a clean file, from first visit to registration is usually a matter of weeks. Where title needs to be completed or land-use changed, we agree the timeline in the term sheet.
Tell us where the land is and what you have in mind.
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